This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
INFLUENCE is a complete playbook for entrepreneurs and changemakers, helping you to build the essential communications strategies and skills needed to grow brands and movements.
The Impact Plan is a detailed decision-making framework that guides industry professionals and academics to quickly assess the future impact of their creative projects.
The book is a critical look at the design world with its various design disciplines and how these have developed in the past 10 years. 'Made in China, Designed in California, Criticised in Europe' is for professional designers that care about design.
Intercultural Design Basics is an intercultural and innovative approach to design education. The book gives intercultural insights when discussing the basic principles of design, typography and color theory.
This book deals with 100+ bizarre, revealing and funny facts about humans! Whether they are biological, psychological, cultural or natural; in this beautifully illustrated volume, the craziest aspects of human evolution are gathered.
• Perfect for entrepreneurial minds looking to craft a strong and sound business
• A new perspective on leadership with practical exercises and playlists
• Music Thinking shows a new path to collaboration in a unique visual language
Need help taking your idea to the next level? Do yourself a favor and read The Innovation Maze. An incredibly interesting and practical step-by-step guide towards your new business case.
Online Innovation inspires you with effective online collaboration tools, techniques, methods and rules to kick-start you to innovate your work and your organisation 100% online.
This little Red Book presents a pocket size guide to meaningful design. The guide is an important iterative and strategic approach based on holistic thinking, shared wisdom, and reflective insights, and will help you to make design better -and matter...
The Short Story of Modern Art explains the how, why and when of modern art – who introduced certain things, what they were, where they were produced, and why they matter.
Create your own tales with some adventurous animals!This game contains 20 storytelling puzzle pieces printed on both sides. Tell a different story each time you play!
The Form of Design is the first all-encompassing book about the visual language of man-made products. Explaining how mass produced objects evolve over time and what made them change.
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