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Influence

Powerful Communications, Positive Change

When you want to change the world, how do you bring the world on board? Influence will improve the communications skills of changemakers, disruptors and entrepreneurs to increase their effectiveness and impact.
Adam Stones
Article number: 9789063696115

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Content

When you want to change the world, how do you bring the world on board? Influence will improve the communications skills of changemakers, disruptors and entrepreneurs to increase their effectiveness and impact. It breaks down the essential skills needed and provides guidance and tools to learn, practice and excel. It’s your go-to communications coach.

Influence brings together what you need to know to get your message out there, making key insights accessible and immediately applicable. Practical exercises and games will strengthen your confidence in the skills you learn. This is all supported by stories from leaders who have ‘been there’ and improved their communications to great effect, as well as pro tips from renowned communications experts.

The book guides you on a journey - to first understand what you can gain, then set your game plan, before learning the essential communications skills needed and how to master them with confidence. Discover how to brand yourself as a leader, write with authority, listen effectively, speak powerfully, own every media interview, unleash the power of storytelling, and more.

When there’s so much at stake, communicating is one of the greatest skills we all need. So if you are preparing for your first TED talk, have an interview with the Times in the morning, or have a great idea to pitch that could just save the world, Influence is for you.

Author

Adam Stones is an award-winning writer and communications strategist working exclusively with people and brands making a positive impact. After several years in UK national media (including with BBC Magazines and Telegraph Media Group), he worked for two of London’s leading communications agencies: Burson Cohn & Wolfe (named Global Agency of the Year 2019 at SABRE Awards) and Forster Communications (named Consultancy of the Year 2019 at edie Sustainability Leaders Awards). In 2016, he moved to Amsterdam and established his own purpose-focused enterprise, A’DAM Communications.

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 Available from June - €19,99

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Pages: 0

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