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Branded Protest

The Power of Branding and its Influence on Protest Movements

A reference tool for the branding of current protest developments in context with historic relevant protest movements.
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Ingeborg Bloem & Klaus Kempenaars
Article number: 9789063695415
Availability: In stock

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Content

Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis. It researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding-efforts that support protests.

We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate advertising campaigns. Here, we take up the term branding to assess the visualization of iconic protest movements, and to identify the unique tools used to attract the general public and activate people to join in. Branding has become a means to unify a movement and to give protest a visual identity. For Branded Protest we spoke with organizers of protest movements around the world, to identify the particular techniques that help movements deliver a unique and clear message.

Author

Ingeborg Bloem is a co-founder of xSITE with a studio in Amsterdam. She is a cross-media creative director and designer with broad experience in the development of brand and communication projects.
Klaus Kempenaars is a co-founder of xSITE with a studio in New York. Specializing in branding experiences, Kempenaars has collaborated with international companies with various scopes and focuses.

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Specs

ISBN: 978 90 6369 287 2
Author: Asterios Agkathidis
Format: paperback
Dimensions: 15 x 10.5 cm
Pages: 160

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