Free shipping within the Netherlands on orders of 20 euros and more
Menu
0
€32,00
Add to cart
Brand the Change
Brand the Change
Brand the Change
Brand the Change
Brand the Change

Brand the Change

€32,00Incl. tax

Think like a brand strategist, develop unique brand experiences and attract the right audiences.

  • Free shipping within the Netherlands

    On orders of 20 euros and more

Product description

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.

The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands.

The content is developed based on years of experience in building brands, conversations with dozens of changemakers and understanding what their branding challenges and need for knowledge and skills are and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.


Author

With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organisations and people as diverse as tech companies, artisans, women’s rights activists and bankers, from Zambia to Tunisia and from the USA to Saudi Arabia. To help her clients and workshop participants think like brand strategists, Anne developed tools and exercises to make the branding process easy to comprehend and apply.


Press

'Brand the Change is the rarest of branding books that shows founders both how to think about branding as well as how to execute the process from A-Z. I found it inspiring and actionable.'
- Laura Talsma, entrepreneur

'We want people to be changemakers not just change thinkers. This method helps Amani Fellows to effectively sell the change they want to see in the world.'
- Roshan Paul, president of the Amani Institute

'One-of-a-kind, fresh and zealous approach to branding that will soon become a mindset for a fairer world.'
- Raquel Sztejnberg, Brand Strategist

'This book is first choice to get any branding project started at lightning speed.'
- Romas Stukenberg, Design Strategist

'Our participants blossomed before our eyes within hours of working with the Brand Thinking Canvas. It was a truly inspiring moment.’
- Princess Reema Bint Bandar Al Saud

“The visually strong book is a logical addition to the eponymous toolkit by author Anne Miltenburg. A practical, fresh and scannable book that fits conceptually with the subject.”
- Customertalk.nl

“The result is an inspiring and very readable book full of practical information and illustrations.”
- Dude magazine

“A practical and inspiring book that helps people with great initiatives and ideas to launch their world-changing plans with the right marketing technique.”
- Fonk.nl

Reviews

2 reviews
Corinna PapePosted on 24 April 2018 at 12:56

The most important thing I learned from this book that I still use in building my brand is the storytelling guide for digital marketing. Anne stresses the importance of putting your audience first and offers a very hands-on toolkit that inspires any branding process. Highly recommended!

Corinna PapePosted on 24 April 2018 at 12:53

The most important thing I learned from this book that I still use in building my brand is the storytelling guide for digital marketing. Anne stresses the importance of putting your audience first and offers a very hands-on toolkit that inspires any branding process. Highly recommended!

Specifications

Author
Anne Miltenburg
cover
Paperback
pages
224 pages
dimensions
25 x 21 cm
ISBN
978 90 6369 478 4

Preview

Specifications

Author
Anne Miltenburg
cover
Paperback
pages
224 pages
dimensions
25 x 21 cm
ISBN
978 90 6369 478 4

Brand the Change

2 reviews
Corinna PapePosted on 24 April 2018 at 12:56

The most important thing I learned from this book that I still use in building my brand is the storytelling guide for digital marketing. Anne stresses the importance of putting your audience first and offers a very hands-on toolkit that inspires any branding process. Highly recommended!

Corinna PapePosted on 24 April 2018 at 12:53

The most important thing I learned from this book that I still use in building my brand is the storytelling guide for digital marketing. Anne stresses the importance of putting your audience first and offers a very hands-on toolkit that inspires any branding process. Highly recommended!

Review Anne Miltenburg Brand the Change

Think like a brand strategist, develop unique brand experiences and attract the right audiences.

To improve our website, analyze traffic and provide a safer experience, we use cookies. By accepting you agree to our Privacy Policy. Is this OK? I agreeNoMore on cookies »

Subscribe to our newsletter

Subscribe

Create an account

By creating an account with our store, you will be able to move through the checkout process faster, store multiple addresses, view and track your orders in your account, and more.

Register

Recently added

You have no items in your shopping cart

Total incl. tax:€0,00
Order for another €20,00 and receive free shipping