Brand the Change
Think like a brand strategist, develop unique brand experiences and attract the right audiences.
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Product description
Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.
The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change-making brands.
The content has been developed based on years of experience in building brands, conversations with dozens of changemakers, understanding their branding challenges and required knowledge and skills, and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change-making organisations across the world and 7 guest essays from experts.
Author
Anne Miltenburg is a brand director, writer, and educator known for her expertise in the intersection of brands and social impact. She founded Brand The Change in Nairobi, training over 10,000 changemakers in brand building skills over 18 years.
Reviews
The most important thing I learned from this book that I still use in building my brand is the storytelling guide for digital marketing. Anne stresses the importance of putting your audience first and offers a very hands-on toolkit that inspires any branding process. Highly recommended!
The most important thing I learned from this book that I still use in building my brand is the storytelling guide for digital marketing. Anne stresses the importance of putting your audience first and offers a very hands-on toolkit that inspires any branding process. Highly recommended!
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Brand the Change
2 reviewsThe most important thing I learned from this book that I still use in building my brand is the storytelling guide for digital marketing. Anne stresses the importance of putting your audience first and offers a very hands-on toolkit that inspires any branding process. Highly recommended!
The most important thing I learned from this book that I still use in building my brand is the storytelling guide for digital marketing. Anne stresses the importance of putting your audience first and offers a very hands-on toolkit that inspires any branding process. Highly recommended!
Review Anne Miltenburg Brand the Change
Think like a brand strategist, develop unique brand experiences and attract the right audiences.
