Brand the Change

In a perfect world, solutions for the climate crisis and social justice would be embraced purely on
their merit. But this isn’t a perfect world. We have to be smart about how we help people embrace
change. ‘Brand’ is a proven, powerful mechanism to build close, long-term relationships with people.
It is also notoriously complex and overwhelming.

Brand the Change unpacks the entire brand building process from strategy to implementation, with
practical examples from inspiring, impact-driven brands.

It offers tried and tested tools and exercises to build your own brand for change.

Founders and practitioners open up their hard earned tips on building your audience, creating a
visual identity, positioning, trademarking, digital marketing, and more.

Do you want to learn how to leverage the power of brand for social and environmental change? Do
you want to get your product or service for change into the heads, hearts and hands of more
people? Do you need someone to help you navigate the complex world of brand building? Then this
book is for you.

This book unpacks the methodology taught at Brand The Change, an independent learning
organisation founded by the author, Anne Miltenburg, in Kenya. The book encompasses her 18
years of brand building experience, and 8 years of training thousands of others to do the same. It
contains 23 tools and exercises, 14 case studies from change making brands and 7 guest essays
from experts.

Author

Anne Miltenburg (the Netherlands/Kenya) is a brand director, writer, and educator. She is considered one
of the foremost thinkers and practitioners working at the intersection of brands and social impact.
In a perfect world, solutions for social justice and the climate crisis would be embraced purely on their
merit. But this isn’t a perfect world. Anne believes we have to be smart about how we help people
embrace change. ‘Brand’ is a proven, powerful mechanism to build close, long-term relationships with
people. It is also notoriously complex and overwhelming.

That is why, after 12 years creating award winning work at global brand agencies, Anne founded Brand
The Change in Nairobi in 2014. Brand The Change is an independent learning organization that trains
changemakers in brand building skills. In 2018, she opened up her organization’s learning methodology
to the world in a book by the same name.

Anne combines her work at Brand The Change with her practice as a Brand Director for impact-driven
tech companies.

Anne lives in Nairobi, Kenya, with her husband, daughter, and two very disruptive cats.

Press

'Brand the Change is the rarest of branding books that shows founders both how to think about branding as well as how to execute the process from A-Z. I found it inspiring and actionable.'
- Laura Talsma, entrepreneur

'We want people to be changemakers not just change thinkers. This method helps Amani Fellows to effectively sell the change they want to see in the world.'
- Roshan Paul, president of the Amani Institute

'One-of-a-kind, fresh and zealous approach to branding that will soon become a mindset for a fairer world.'
- Raquel Sztejnberg, Brand Strategist

'This book is first choice to get any branding project started at lightning speed.'
- Romas Stukenberg, Design Strategist

'Our participants blossomed before our eyes within hours of working with the Brand Thinking Canvas. It was a truly inspiring moment.’
- Princess Reema Bint Bandar Al Saud

“The visually strong book is a logical addition to the eponymous toolkit by author Anne Miltenburg. A practical, fresh and scannable book that fits conceptually with the subject.”
- Customertalk.nl

“The result is an inspiring and very readable book full of practical information and illustrations.”
- Dude magazine

“A practical and inspiring book that helps people with great initiatives and ideas to launch their world-changing plans with the right marketing technique.”
- Fonk.nl