The Innovation Maze

4 Routes to a Successful New Business Case

Need help taking your idea to the next level? Do yourself a favor and read The Innovation Maze. An incredibly interesting and practical step-by-step guide towards your new business case.
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Gijs van Wulfen
Article number: 9789063694104
Availability: In stock


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Do you find innovation a maze? In creating your new business case, do you find you get stuck by what seem like insurmountable obstacles along the way?

Many people experience innovation as a maze and get lost or stuck in their journey behind
obstacles such as having no internal support, a lack of resources, no time, and no inspiration,
meaning that statistically, eighty percent of all innovation projects never reach the market.

This book is a practical guide on how to navigate the innovation maze. It shows four clear routes from different natural innovation starting points and guides you through overcoming the obstacles to successfully deliver new business cases for products, services, and business models.

This much-needed hands-on guide—written by Gijs Van Wulfen, a recognised authority, author, and keynote speaker on innovation and creativity—gives clear directions on how to effectively overcome these obstacles and deliver. The Innovation Maze makes innovation simple, delivering a coherent approach to the creation of new business cases. Written for startups, entrepreneurs, managers, consultants, and those who are looking for practical real-life advice to successfully get through the innovation maze.


Gijs van Wulfen (1960, based in The Netherlands) is a recognised authority and worldwide keynote speaker on innovation. He was chosen as one of the first LinkedIn Influencers and over 270,000 people across the globe are following his notably engaging, prolific, and insightful posts. In 2014 Gijs came sixth in the international Top 40 Innovation Bloggers. He is also the author of our book The Innovation Expedition. (25.000 + copies sold)


"This is a breakthrough book. I can’t recommend it enough!"
-Rowan Gibson, Innovation thought leader and bestselling author.

"Though all roads may lead to Rome, innovators know that only a few tracks lead to innovation success! Gijs van Wulfen lights up our way with 4 practical routes."
-Nicolas Bry, Innovation Senior Vice-President at Orange Vallée – Orange.


ISBN: 978 90 6369 410 4
Author: Gijs van Wulfen
Format: paperback with flaps
Dimensions: 19 x 24 cm
Pages: 240


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