The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business Model Generation did for business modeling: it makes a complicated business subject very accessible by telling the story in a visual way.
Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition is written to inspire you with visual and practical tools on HOW to start innovation effectively.
The remarkable stories of how great explorers overcame unexpected setbacks will inspire you. How Columbus discovered America, how Hillary reached the summit of Everest and how Neil Armstrong got to be the first man on the Moon. With 240 pages full of exploration stories, quotes, charts, cases, checklists, formats and innovation maps, ‘The Innovation Expedition’ is an inspiring visual toolkit to start innovation successfully. It’s written for innovators: managers, consultants, entrepreneurs and organization leaders.
Gijs van Wulfen is an international acclaimed innovation specialist, author, speaker and blogger. He is founder and facilitator of the FORTH innovation method: a structured effective way to ideate new products, services and business models. (www.forth-innovation.com).
Gijs is a both presenter and chairman at several (international) innovation conferences, like the ISPIM Conferences and the European Conference on Creativity and Innovation.
In 2012 he was chosen by Linkedin as one of the 150 thought leaders and he is number 2 on the International top 40 Innovation Bloggers of 2012.
“One of the best and straight forward methods to help you through the fuzzy front end of innovation”
The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business ..
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