Branding & Communication

Franziska Liebig and Julian Reale People Facts

People Facts

This book deals with 100+ bizarre, revealing and funny facts about humans! Whether they are biological, psychological, cultural or natural; in this beautifully illustrated volume, the craziest aspects of human evolution are gathered.
€15,99 Incl. tax
Roland van der Vorst Contrarian Branding

Contrarian Branding

Contrarian Branding is a must for brands eager to stand out. It explains how you use polarity; a sophisticated technique to set brands apart from all other competitors in a radical way.
€17,99 Incl. tax
Anne Miltenburg Brand the Change

Brand the Change

Think like a brand strategist, develop unique brand experiences and attract the right audiences.
€31,99 Incl. tax
Catharine Slade-Brooking Creating a Brand Identity

Creating a Brand Identity

A comprehensive introduction to the challenges associated with creating a brand identity, featuring an array of exercises and case studies.
€24,00 Incl. tax
Joris van Dooren and Coen Luijten Don't Fck Up Your Baby

Don't Fck Up Your Baby

Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights.
€19,99 Incl. tax

Branding as an essential aspect of any business

BIS offers several books on branding and communication, covering a wide range of topics and offering valuable insights and strategies for businesses and individuals looking to improve their branding and communication efforts. And here is why this is so important

Branding helps to define your company
Your brand is much more than just your logo or tagline. It's the overall image and reputation of your company, and it helps to define who you are and what you stand for. A strong brand helps to differentiate your company from the competition and communicate your unique value proposition to your customers.

Branding helps to build trust
A strong brand helps to build trust with your customers. When people trust your brand, they are more likely to do business with you and recommend you to others. Trust is especially important in today's digital world, where people have access to a vast amount of information and can easily switch between different brands.

Branding helps to create a memorable experience
A strong brand helps to create a memorable experience for your customers. When people have a positive experience with your brand, they are more likely to remember it and come back for more. This is especially important in a world where there are so many choices available to consumers.

Branding helps to drive business growth
A strong brand can help to drive business growth by attracting new customers and retaining existing ones. A strong brand can also make your company more attractive to potential partners, investors, and employees, which can help to fuel business growth.

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