Know Your Onions Corporate Identity
Unlock the secrets of effective corporate identity design with this essential guide that distinguishes identity from branding. Perfect for beginners and seasoned pros alike, it offers practical insights for tackling real-world projects.
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Product description
Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the sector, honing your skills or if you have to tackle identity projects in the real world, Know your Onions – Corporate Identity is a broad introduction on identity design (not branding - don’t worry, you’ll learn the difference). If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn’t the book for you.
Author
Drew de Soto, founder and Creative Director of Navig8, has worked with influential UK organisations including the British Council and the UK Government. This book offers a practical introduction to identity design for newcomers and skill builders.
Reviews
This book covers everything you need to go from zero to hero. The client relationship side of the business is one that is rarely written about alongside the more technical "how to" design brand identity. Well done! I especially love the asides and life skills given by the author.
Specifications
Know Your Onions Corporate Identity
1 reviewThis book covers everything you need to go from zero to hero. The client relationship side of the business is one that is rarely written about alongside the more technical "how to" design brand identity. Well done! I especially love the asides and life skills given by the author.
Review Drew de Soto Know Your Onions Corporate Identity
Unlock the secrets of effective corporate identity design with this essential guide that distinguish..
