Know Your Onions Corporate Identity

Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. Whether you are new to the sector, honing your skills or if you have to tackle identity projects in the real world, Know your Onions – Corporate Identity is a broad introduction on identity design (not branding - don’t worry, you’ll learn the difference). If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn’t the book for you.

Author

Drew de Soto, founder and Creative Director of Navig8, has worked with influential UK organisations including the British Council and the UK Government. This book offers a practical introduction to identity design for newcomers and skill builders.