This isn't just another design manual. It's a carousing conversation with a bloke who knows his stuff. The book tackles the creative, the business and the beauty of graphic design. Read this book and gain 25 years of experience!
This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training. All of the essential techniques of graphic design and its digital implementation are covered.
Read this book and gain 25 years of experience in how to think like a creative, act like a businessman and design like a god.
This book is designed like a notebook, with all the authors’ tips and knowledge already inside. However, it also includes blank pages that allow the user to personalize this reference book with specific notes that are relevant to his or her studio, suppliers or clients.
If you would like to buy in bulk, you can enjoy a special discount on orders over 10 copies. Starting from 15% off. Please contact us at [email protected]
Drew de Soto is the founder (2000) and Creative Director of Navig8 and has gone on to work with some of the most influential UK organisations, these include the British Council, the UK Government, international charities and brands.
Drew has contributed to Policy Connect, the UK think tank that works with parliamentarians, business and the public sector to help improve government policy.
He has a bald head, a ridiculous moustache and enjoys a scotch and a cigar - and not taking life too seriously.
"Both a fascinating insight into the specifics of graphic design and the perfect guide to success in the creative industry. Relevant to all including aspiring typographers, illustrators and animators, it will serve as a timeless reference book, novel not just in its content and prose, but also from the printing of the physical book itself." – Thomas Church
"If you’re a working graphic designer, or plan to become one, this is your business bible. It will make sure you understand the less creative, but equally important, part of being a graphic designer: getting paid." – Design School Canva
Amazon 5* review: "This book is so much more than I expected. As mentioned in one of the previous reviews, I agree that it is like talking to an experienced designer, picking his brains. And yes, he is witty. The binding is beautiful, the quality of paper inside too. I will read this book from cover to cover and keep it by my desk. Thanks for sharing 25 years of experiences."
This isn't just another design manual. It's a carousing conversation with a bloke who knows his stuf..
By creating an account with our store, you will be able to move through the checkout process faster, store multiple addresses, view and track your orders in your account, and more.Register
You have no items in your shopping cart