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Think Like an Adman, Don't Act Like One
Think Like an Adman, Don't Act Like One
Think Like an Adman, Don't Act Like One

Think Like an Adman, Don't Act Like One

€14,99Incl. tax

This book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you’ve read this book, you won’t have to be an advertiser to do it.

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    On orders of 20 euros and more

Product description

Advertising is far more than a 30-second commercial on TV. It’s everything you do to lure people into different behaviours, into other perspectives, or different opinions. You’re advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you). This book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you’ve read this book, you won’t have to be an advertiser to do it. 

Ook beschikbaar in het Nederlands


Author

David Snellenberg is a creative director and copywriter. He is the founder of DAWN, a BCorp creative consultancy in Amsterdam.

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Specifications

Author
David Snellenberg
cover
Paperback with flaps
pages
160
dimensions
180 x 145 mm
ISBN
97 890 6369 635 1

Preview

Specifications

Author
David Snellenberg
cover
Paperback with flaps
pages
160
dimensions
180 x 145 mm
ISBN
97 890 6369 635 1

Think Like an Adman, Don't Act Like One

0 reviews

Review David Snellenberg Think Like an Adman, Don't Act Like One

This book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, ind..

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