Render deep insights into how innovative digital media can be used to influence buying behaviour and decision-making
Dr. Paul E. Ketelaar is a senior assistant professor in Communication at the Behavioural Science Institute (BSI), department Communication and Media, at the Radboud University of Nijmegen, the Netherlands. Sanne Demir works as a brand and communication strategist. Jan Aarts works as a researcher at DVJ Insights, a research agency in Utrecht. DVJ Insights has won the MOA-award 2018 for the best Marketing Research and Analytics Agency of the year.
"Science and practice need each other to grow. This book brings both perspectives together and gives you an all-round scope of relevant innovations." – Bob Cialdini, Psychologist, author, speaker and Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
"Any communications professional who wants an all-in-one summary of the cutting edge on communications should make this book a priority." – The Communication Director
"As marketing communication is moving to Omni Channel, insight is moving to Omni Source. Success will come from synergizing, and this book tells the story." – Gerrit Kuyntjes, Partner at Mondriaan Group
"I am excited to be part of a collection of resources that looks at the rapidly changing field of digital communication that serves as an excellent introduction to the many technologies our students will need to understand." – Donna Davis, PhD at School of Journalism and Communication, University of Oregon, USA
"As it collects the essential digital media developments of the past decades, wrapping it up in future visions, it will not only save my students and clients time but, more importantly, provides them a valuable steppingstone towards understanding the essence of what digital communication entails." – Marnix van Gisbergen, Professor Digital Media Concepts. Breda University of Applied Sciences
"Science and practice need each other to grow. This book brings both perspectives together and gives you an all-round scope of relevant innovations." – Bob Cialdini, psychologist, author, speaker and professor
Render deep insights into how innovative digital media can be used to influence buying behaviour and..
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