Understand current and future innovations in the media landscape to raise awareness of and give advice on the potential benefits and drawback of new communication technologies and practices helping to inform public and commercial debate and decisions.
Welcome to the future of digital communication! The landscape of communication is constantly
evolving, and staying ahead of the curve is essential to success. That's where 23 Innovations in
Digital Communication comes in - the ultimate guide for teachers, professionals and students alike.
This groundbreaking book is written by three experts in the field, each with their own unique
background and perspective. Paul Ketelaar, a renowned communication scientist, brings years of
academic research and teaching experience to the table. Jan Aarts, a leading researcher in media
consulting for large companies and brands, has worked with some of the biggest names in the
industry and has a wealth of real-world experience to draw from. And Sanne Demir, a new age
behavioral strategist working in the creative communication industry, offers a fresh perspective on
how people interact with digital communication and how it can be leveraged for maximum impact.
Their combined knowledge and extensive experience in digital communication provide a unique and
valuable perspective that is reflected throughout the book. This inspiring collaboration showcases
the symbiosis of their expertise and real-world experience, making 23 Innovations in Digital
Communication a must-read for anyone looking to understand and master digital communication
With expert analysis and real-world case studies provided by top notch practitioners, you"ll gain a
deep understanding of the technological and social drivers behind digital communication
innovations. With frameworks that discuss innovation drivers like Artificial Intelligence, you will be
equipped with the knowledge necessary to understand and interpret new innovations such as
ChatGPT and Dall-E. This knowledge is the key to not only understanding the innovations of today
but also anticipating and capitalizing on the innovations of tomorrow - even those that have yet to
Whether you're seeking to stay ahead of the competition, incorporate the latest trends in your
curriculum, or prepare for a successful career in digital communication, 23 Innovations in Digital
Communication is the ultimate resource for unlocking your full potential. By reading this book,
you"ll join the ranks of those who understand the fundamentals of digital communication innovation
and are poised for success in the ever-evolving landscape of communication. Order your copy today
and embrace the future of digital communication with confidence.
"Science and practice need each other to grow. This book brings both perspectives together and gives you an all-round scope of relevant innovations."
– Bob Cialdini, Psychologist, author, speaker and Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
"Any communications professional who wants an all-in-one summary of the cutting edge on communications should make this book a priority." – The Communication Director
"As marketing communication is moving to Omni Channel, insight is moving to Omni Source. Success will come from synergizing, and this book tells the story." – Gerrit Kuyntjes, Partner at Mondriaan Group
"I am excited to be part of a collection of resources that looks at the rapidly changing field of digital communication that serves as an excellent introduction to the many technologies our students will need to understand." – Donna Davis, PhD at School of Journalism and Communication, University of Oregon, USA
"As it collects the essential digital media developments of the past decades, wrapping it up in future visions, it will not only save my students and clients time but, more importantly, provides them a valuable steppingstone towards understanding the essence of what digital communication entails." – Marnix van Gisbergen, Professor Digital Media Concepts. Breda University of Applied Sciences
Understand current and future innovations in the media landscape to raise awareness of and give advi..
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