€39,99
Add to cart
23 Innovations in Digital Communication
23 Innovations in Digital Communication
23 Innovations in Digital Communication
23 Innovations in Digital Communication
23 Innovations in Digital Communication

23 Innovations in Digital Communication

€39,99Incl. tax

Render deep insights into how innovative digital media can be used to influence buying behaviour and decision-making

  • Free shipping within the Netherlands

    On orders of 20 euros and more
  • Fast global delivery

    Next day in NL, 1-5 business days in Europe and US, other countries ASAP

Product description

Dr. Paul E. Ketelaar is a senior assistant professor in Communication at the Behavioural Science Institute (BSI), department Communication and Media, at the Radboud University of Nijmegen, the Netherlands. Sanne Demir works as a brand and communication strategist. Jan Aarts works as a researcher at DVJ Insights, a research agency in Utrecht. DVJ Insights has won the MOA-award 2018 for the best Marketing Research and Analytics Agency of the year.


Press

"Science and practice need each other to grow. This book brings both perspectives together and gives you an all-round scope of relevant innovations." – Bob Cialdini, Psychologist, author, speaker and Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.

"Any communications professional who wants an all-in-one summary of the cutting edge on communications should make this book a priority." – The Communication Director

"As marketing communication is moving to Omni Channel, insight is moving to Omni Source. Success will come from synergizing, and this book tells the story." – Gerrit Kuyntjes, Partner at Mondriaan Group 

"I am excited to be part of a collection of resources that looks at the rapidly changing field of digital communication that serves as an excellent introduction to the many technologies our students will need to understand." – Donna Davis, PhD at School of Journalism and Communication, University of Oregon, USA

"As it collects the essential digital media developments of the past decades, wrapping it up in future visions, it will not only save my students and clients time but, more importantly, provides them a valuable steppingstone towards understanding the essence of what digital communication entails." – Marnix van Gisbergen, Professor Digital Media Concepts. Breda University of Applied Sciences


Quote

"Science and practice need each other to grow. This book brings both perspectives together and gives you an all-round scope of relevant innovations." – Bob Cialdini, psychologist, author, speaker and professor

Reviews

0 reviews

Specifications

Author
cover
Paperback with flaps
pages
340 pages
dimensions
25 x 20 cm
ISBN
ISBN 978 90 6369 518 7

Preview

Specifications

Author
cover
Paperback with flaps
pages
340 pages
dimensions
25 x 20 cm
ISBN
ISBN 978 90 6369 518 7

23 Innovations in Digital Communication

0 reviews

Review Paul Ketelaar, Jan Aarts, Sanne Demir 23 Innovations in Digital Communication

Render deep insights into how innovative digital media can be used to influence buying behaviour and..

To improve our website, analyze traffic and provide a safer experience, we use cookies. By accepting you agree to our Privacy Policy. Is this OK? I agreeNoMore on cookies »

Subscribe to our newsletter

Subscribe

Create an account

By creating an account with our store, you will be able to move through the checkout process faster, store multiple addresses, view and track your orders in your account, and more.

Register

Recently added

You have no items in your shopping cart

Total incl. tax:€0,00
Order for another €20,00 and receive free shipping