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Worlds of Wonder
Worlds of Wonder
Worlds of Wonder
Worlds of Wonder
Worlds of Wonder
€39,99Incl. tax

Modern organizations are looking for ways to really engage their clients. Consumers become audiences, looking for true and heartfelt experiences. This book provides answers for everyone who wants to turn this into reality.

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Product description

This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. Worlds of Wonder is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, history or ideas about the future.

Spatial storytelling is as old as architecture, and modern media technologies have boosted its scale and expressive powers. The more the online world grows, the greater the need becomes for actual spaces of wonder and imagination. People seek out those spaces to indulge in immersive experiences and social interaction. A very exciting industry is emerging. One that is growing in depth and in strength.

This book contains many examples, with the intention of giving you a sense of what works and why, from the psychological foundations of consumer behaviour to practical steps to action. Worlds of Wonder is an invitation to anyone involved in this inspiring field.


Authors

Erik Bär (1969) and Stan Boshouwers (1968) studied Cognitive Artificial Intelligence at
Utrecht University in The Netherlands. In 1991, they founded Tinker imagineers, now
one of the leading experience design agencies in Europe. Being around for 25 years, they
witnessed the rise of the experience economy and made significant contributions to it by
delivering many international award-winning designs and concepts.

Press

"Decades into today's experience economy, experience design remains very much an art rather than a science. 'Worlds of Wonder' exemplifies the state of that art, providing a beautiful, insightful, and wonderful view of the design of experiences that engage, inspire and even transform."


- B. Joseph Pine Il -
Co-author of The Experience Economy:
Work Is Theatre and Every Business a Stage

Reviews

1 review
Bas VerhoevenPosted on 22 January 2019 at 18:34

‘Worlds of Wonder – Experience Design for Curious People’ is een prachtig boek. Niet alleen inhoudelijk, maar ook visueel, met talloze kleurenfoto’s van voorbeelden uit de praktijk. Het opzetten van een experience center is niet iets waar de gemiddelde marketeer zich snel mee bezig zal houden. Toch kan het voor veel marketeers zinvol zijn om zich te verdiepen in dit fenomeen en de kansen die het biedt om een sterkere band op te bouwen met hun publiek.

Specifications

Author
cover
Paperback
pages
272 pages
dimensions
27 x 21 cm
ISBN
ISBN 978 90 6369 464 7

Preview

Specifications

Author
cover
Paperback
pages
272 pages
dimensions
27 x 21 cm
ISBN
ISBN 978 90 6369 464 7

Worlds of Wonder

1 review
Bas VerhoevenPosted on 22 January 2019 at 18:34

‘Worlds of Wonder – Experience Design for Curious People’ is een prachtig boek. Niet alleen inhoudelijk, maar ook visueel, met talloze kleurenfoto’s van voorbeelden uit de praktijk. Het opzetten van een experience center is niet iets waar de gemiddelde marketeer zich snel mee bezig zal houden. Toch kan het voor veel marketeers zinvol zijn om zich te verdiepen in dit fenomeen en de kansen die het biedt om een sterkere band op te bouwen met hun publiek.

Review Erik Bär and Stan Boshouwers Worlds of Wonder

Modern organizations are looking for ways to really engage their clients. Consumers become audiences..

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