Worlds of Wonder

This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. Worlds of Wonder is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, history or ideas about the future.

Spatial storytelling is as old as architecture, and modern media technologies have boosted its scale and expressive powers. The more the online world grows, the greater the need becomes for actual spaces of wonder and imagination. People seek out those spaces to indulge in immersive experiences and social interaction. A very exciting industry is emerging. One that is growing in depth and in strength.

This book contains many examples, with the intention of giving you a sense of what works and why, from the psychological foundations of consumer behaviour to practical steps to action. Worlds of Wonder is an invitation to anyone involved in this inspiring field.

Authors

Erik Bär (1969) and Stan Boshouwers (1968) studied Cognitive Artificial Intelligence at
Utrecht University in The Netherlands. In 1991, they founded Tinker imagineers, now
one of the leading experience design agencies in Europe. Being around for 25 years, they
witnessed the rise of the experience economy and made significant contributions to it by
delivering many international award-winning designs and concepts.

Press

"Decades into today's experience economy, experience design remains very much an art rather than a science. 'Worlds of Wonder' exemplifies the state of that art, providing a beautiful, insightful, and wonderful view of the design of experiences that engage, inspire and even transform."

- B. Joseph Pine Il -
Co-author of The Experience Economy:
Work Is Theatre and Every Business a Stage