The New Creatives
The New Creatives
The New Creatives
The New Creatives
The New Creatives
The New Creatives

The New Creatives

€27,99Incl. tax

Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativity and the future of work in the creative industry.

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Product description

The creative industry is rapidly evolving due to the rise of artificial intelligence. Some fear that the increase in machine-learning technologies could end human creativity. Seema Sharma, a renowned creative director at one of the world's largest independent communication agencies, believes the future of the creative industry lies in collaboration between human creators and machines. 

The book “The New Creatives,” which Sharma co-authored with Artificial Intelligence, offers a groundbreaking exploration of the changes to come. The authors examine the skills, processes, and work ethics that AI will affect and discuss the emotional and economic value of creativity in this new landscape. They explore the potential disappearance of certain jobs, the changing dynamics of client relationships and discuss the currency of creativity in the age of AI. The book also sheds light on new roles emerging in the industry and elaborates on the new formats that will become necessary.

  • Discover how artificial intelligence will impact the creative industry, and its craft, with all of its complexities involved
  • Aimed at creative makers within the creative industry
  • Written in co-collaboration with AI

If you would like to buy in bulk, you can enjoy a special discount on orders over 10 copies. Starting from 15% off. Please contact us at [email protected].

 

ABOUT THE AUTHOR

Seema Sharma, an experienced creative professional, has worked with renowned agencies like Wunderman, JWT, and Blast Radius. In 2017, she joined Edelman Amsterdam as their first-ever Creative Director. There, she led integrated campaigns for Microsoft, Princes Foods, Samsung, Burger King and Tinder.

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Specifications

Author
Seema Sharma
cover
Paperback
pages
292
dimensions
140 x 200 mm
ISBN
9789063696931
Published
2023-10

Preview

Specifications

Author
Seema Sharma
cover
Paperback
pages
292
dimensions
140 x 200 mm
ISBN
9789063696931
Published
2023-10

The New Creatives

0 reviews

Review Seema Sharma The New Creatives

Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativ..

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