Modern organizations are looking for ways to really engage their clients. Consumers become audiences, looking for true and heartfelt experiences. This book provides answers for everyone who wants to turn this into reality.
Customer EXperience (CEX) is hot! But nowadays it gets harder and harder for companies to be distinctive. This book contains a broad collection of cases that show how front-runners world-wide have optimized their customer experience.
This book targets a broad audience and context of augmented reality, focusing at present and future societal impact and value of Augmented Reality. It contains an augmented layer, providing an interactive experience and additional information.
The art of negotiation is in searching together for possibilities that serve as many interests as possible. In times where ‘win as much as you can’ is on the rise worldwide, this is a refreshing alternative.
The BITSING growth model is a scientifically proven methodology and predicts results by using facts. It's hugely successful in The Netherlands and now available in English. A humbug free, action oriented, visual business book that works!
This book describes the neurological differences between the male and female brain and how this is implemented in advertising. Thanks to numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns.
This book guides you through every stage of bringing an idea to life and to let it grow into a fully matured concept. It’s a practical guide to effectively improve ideas, policies, products, and services.
Everybody has conflicts. The quality of your life is largely determined by how you handle these conflicts. This book offers 75 strategies to solve or avoid conflicts. Each lessen has been fully tried and tested in practice by the author.
'Think Like a Manager Don’t Act Like One' biedt 75 succesvolle invalshoeken om onvoorspelbare situaties te voorzien of juist te managen. Met deze 75 invalshoeken neemt de verwarring toe – maar ook het inzicht.
Iedereen heeft te maken met conflicten. In dit boek worden 75 strategieën behandeld om conflicten op te lossen of juist te vermijden. Iedere les is uitvoerig getest en in de praktijk gebracht door de auteur.
This little Red Book presents a pocket size guide to meaningful design. The guide is an important iterative and strategic approach based on holistic thinking, shared wisdom, and reflective insights, and will help you to make design better -and matter...
This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, with a broad interpretation of services.
In six chapters, Jürgen Salenbacher describes the importance, especially in the creative industries to collaborate, inspire, and participate creatively and yet efficiently to achieve goals in the global market.