Creative Business

This practical, comprehensive how-to co-create handbook provides a unique and practical view on co-creation, placing end-users at the core of any co-creation process.

Modern organizations are looking for ways to really engage their clients. Consumers become audiences, looking for true and heartfelt experiences. This book provides answers for everyone who wants to turn this into reality.

Customer EXperience (CEX) is hot! But nowadays it gets harder and harder for companies to be distinctive. This book contains a broad collection of cases that show how front-runners world-wide have optimized their customer experience.

Contrarian Branding is a must for brands eager to stand out. It explains how you use polarity; a sophisticated technique to set brands apart from all other competitors in a radical way.

This book targets a broad audience and context of augmented reality, focusing at present and future societal impact and value of Augmented Reality. It contains an augmented layer, providing an interactive experience and additional information.

The art of negotiation is in searching together for possibilities that serve as many interests as possible. In times where ‘win as much as you can’ is on the rise worldwide, this is a refreshing alternative.

Design is now the key driver of innovation and change within organizations across the globe. Learn how, when and why to use design to drive change in your organization.

‘This Human’ is a great book about the person who is doing the designing and for people who are passionate and determined to have a positive impact with their work.

The BITSING growth model is a scientifically proven methodology and predicts results by using facts. It's hugely successful in The Netherlands and now available in English. A humbug free, action oriented, visual business book that works!

This book describes the neurological differences between the male and female brain and how this is implemented in advertising. Thanks to numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns.

This book guides you through every stage of bringing an idea to life and to let it grow into a fully matured concept. It’s a practical guide to effectively improve ideas, policies, products, and services.

Everybody has conflicts. The quality of your life is largely determined by how you handle these conflicts. This book offers 75 strategies to solve or avoid conflicts. Each lessen has been fully tried and tested in practice by the author.

75 inspiring, educational and sometimes hilarious insights in the adventurous minds of the designer

The latest addition in the Think Like a Pro - series, which focuses on the thoughts of engineers!

'Think Like a Manager Don’t Act Like One' biedt 75 succesvolle invalshoeken om onvoorspelbare situaties te voorzien of juist te managen. Met deze 75 invalshoeken neemt de verwarring toe – maar ook het inzicht.

Iedereen heeft te maken met conflicten. In dit boek worden 75 strategieën behandeld om conflicten op te lossen of juist te vermijden. Iedere les is uitvoerig getest en in de praktijk gebracht door de auteur.

Offers 75 successful approaches to help you foresee or manage unpredictable situations. These 75 perspectives will add to your confusion – but also your understanding.

Are our innovation efforts aligned to the challenges of our times? With so much being written on design thinking, why do so many firms struggle to adopt this mindset and make this transition?

This inspirational book helps the reader to become an innovation leader in creating for the common good. It’s packed with 21 real-life projects that span many sectors of society.

Need help taking your idea to the next level? Do yourself a favor and read The Innovation Maze. An incredibly interesting and practical step-by-step guide towards your new business case.

You need an adventurous mindset in order to grow businesses that last. This book focuses on emerging practices at the intersection of business strategy, research and design.

This little Red Book presents a pocket size guide to meaningful design. The guide is an important iterative and strategic approach based on holistic thinking, shared wisdom, and reflective insights, and will help you to make design better -and matter...

This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, with a broad interpretation of services.

In six chapters, Jürgen Salenbacher describes the importance, especially in the creative industries to collaborate, inspire, and participate creatively and yet efficiently to achieve goals in the global market.