The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business Model Generation did for business modeling: it makes a complicated business subject very accessible by telling the story in a visual way.
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
Een goed concept biedt toegevoegde waarde. Een concept, ook wel de zogenaamde kapstok genoemd, opent allerlei mogelijkheden en kansen en zorgt ervoor dat keuzes maken makkelijk wordt. Hoe ontwikkel je een concept?
Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights.
• Perfect for entrepreneurial minds looking to craft a strong and sound business
• A new perspective on leadership with practical exercises and playlists
• Music Thinking shows a new path to collaboration in a unique visual language
SWIPE is a book about you and your phone. It’s a book full of photos, tips, ideas and critical notes about the impact of the smartphone and how it changes our lives.
A fun and timely toolkit that will help you to make positive, sustainable changes in both your personal and professional life. A real conversation starter!
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