€31,99
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Different Brains, Different Approaches
Different Brains, Different Approaches
Different Brains, Different Approaches
Different Brains, Different Approaches
Different Brains, Different Approaches

Different Brains, Different Approaches

€31,99Incl. tax
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Product description

Finally, a book that describes the neurological differences between the male and female brain and how this is implemented in advertising! The book describes how men and women think, the origin of their emotions, and why they make certain decisions. Find out why women like shopping so much, why humorous ads appeal to men, or why women make better decisions. 80% of all purchases worldwide are made or influenced by women. Why is advertising so often aimed at men? Find the answer to the life-long question about differences in purchasing motivation between men and women, and learn to implement this in advertising. Learn the do's and don'ts for effective communication for both men and women. Although this book is written from a scientific perspective, thanks to the numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns. In short, a must-have for all marketers, strategists, creatives, students, or anyone working with brands. Marketers and strategists will benefit from an enlarged body of knowledge, while creatives will learn how to develop more effective ad campaigns. This book appeals to a wide range of target groups, from marketing professionals to people interested in neuroscience. It's also the only book about neuroscience based on neurological differences between men and woman.

Reviews

2 reviews
WouterPosted on 2 May 2017 at 11:12

Gave me new thoughts about marketing, thanks!

MichelPosted on 2 May 2017 at 11:05

This is the only book that covers this subjects! The graphic designs make it very clear to understand the in-depth difficult information. The lay-out, clear infographics and examples makes that the book is very enjoyable to read.

Specifications

Author
Huub van Osch, Karen van Osch
Cover
Paperback
Pages
192 pages
Dimensions
21 x 21 cm
ISBN
9789063694357
Published
Fall

Preview

Specifications

Author
Huub van Osch, Karen van Osch
Cover
Paperback
Pages
192 pages
Dimensions
21 x 21 cm
ISBN
9789063694357
Published
Fall

Different Brains, Different Approaches

2 reviews
WouterPosted on 2 May 2017 at 11:12

Gave me new thoughts about marketing, thanks!

MichelPosted on 2 May 2017 at 11:05

This is the only book that covers this subjects! The graphic designs make it very clear to understand the in-depth difficult information. The lay-out, clear infographics and examples makes that the book is very enjoyable to read.

Review Huub van Osch Different Brains, Different Approaches

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