Graphic & Communication

The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy that is inspirational, aspirational and motivational.

'Rethinking Users' introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience.

Sequel to Visual Thinking: Learn how to show and share your ideas in a fun, clear and compelling way so you can inspire, engage and activate yourself and others.

Uncover the essence of design in a captivating exploration of spaces that tell compelling stories. Drawing from 30 years of expertise, this illustrated journey merges graphic and spatial arts with interaction design. Perfect for those looking to express t

Unlock your creativity with this thought-provoking game! This innovative experience challenges you to step outside your comfort zone by using limitations to ignite extraordinary ideas. With unique imaginary projects and engaging rules, it's ideal for solo

Creativity+ is a toolkit that will inspire, challenge and transform you by showing you how you can infuse creative thinking into all aspects of your life.

Find the essence of the idea you want to get across and convince the right people.

Think like a brand strategist, develop unique brand experiences and attract the right audiences.

Contrarian Branding is a must for brands eager to stand out. It explains how you use polarity; a sophisticated technique to set brands apart from all other competitors in a radical way.

Every day, we engage in negotiations with partners, colleagues, and at home. The focus should not be on personal gain, but on discovering mutually beneficial possibilities. This guide presents a refreshing perspective on creating value and enhancing relat

Visual thinking is important in today’s business settings. This book provides you the skills to develop your own style and teaches you how to generate change by integrating visual communication.

Typographic guidelines are hard to remember. With this book you don’t have to remember every single one of them. The book contains a number of tricks that designers need to know and understand.

In today's diverse landscape, designers need to grasp cultural nuances in their creations. An image or color embraced by one culture could be offensive to another. This practical guide provides visual examples, emphasizing the importance of understanding

This little Red Book presents a pocket size guide to meaningful design. The guide is an important iterative and strategic approach based on holistic thinking, shared wisdom, and reflective insights, and will help you to make design better -and matter...

Prepare to enhance your design abilities like never before. This book acts as your personal mentor, guiding you through brainstorming, concept development, and implementation in an engaging manner. Benefit from 25 years of invaluable experience, mastering

This creative card deck toolbox will guide the player to be creative at the different stages of any process or situation where new ideas are desired.

A primer for typography packed with tips and insights on how to work with type. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors and publishers.

This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, with a broad interpretation of services.

Discover a fresh perspective with this engaging book that presents an inter-disciplinary approach to service design. Featuring insights from 23 international authors, it covers five core principles, adaptable tools, and real-world case studies. Ideal for

Explore the exciting realm of design research that integrates user voices into the process. This comprehensive guide features principles, case studies, and practical insights, enriched by 50 expert contributions. It's an essential resource for both studen

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

Many believe that professional sketching is complex, but this extended edition reveals that intricate sketches stem from simple, well-executed segments. It provides a concise course designed to elevate your sketches, emphasizing key elements that contribu