The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy that is inspirational, aspirational and motivational.

'Rethinking Users' introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience.

Sequel to Visual Thinking: Learn how to show and share your ideas in a fun, clear and compelling way so you can inspire, engage and activate yourself and others.

Modern organizations are looking for ways to really engage their clients. Consumers become audiences, looking for true and heartfelt experiences. This book provides answers for everyone who wants to turn this into reality.

This game stimulates creativity through limitation. It picks up where Don't Read This Book - Time Management for Creative People leaves off.

Creativity+ is a toolkit that will inspire, challenge and transform you by showing you how you can infuse creative thinking into all aspects of your life.

Find the essence of the idea you want to get across and convince the right people.

This handbook documents sixty methods used in design innovation projects leading to the design of new products or services.

Think like a brand strategist, develop unique brand experiences and attract the right audiences.

Customer EXperience (CEX) is hot! But nowadays it gets harder and harder for companies to be distinctive. This book contains a broad collection of cases that show how front-runners world-wide have optimized their customer experience.

Contrarian Branding is a must for brands eager to stand out. It explains how you use polarity; a sophisticated technique to set brands apart from all other competitors in a radical way.

This book targets a broad audience and context of augmented reality, focusing at present and future societal impact and value of Augmented Reality. It contains an augmented layer, providing an interactive experience and additional information.

The art of negotiation is in searching together for possibilities that serve as many interests as possible. In times where ‘win as much as you can’ is on the rise worldwide, this is a refreshing alternative.

This book shows you how to use trend research to explore the future. You’ll learn to scan the environment for signs of change, analyse trend spots and apply insights to kickstart innovation.

Visual thinking is important in today’s business settings. This book provides you the skills to develop your own style and teaches you how to generate change by integrating visual communication.

Typographic guidelines are hard to remember. With this book you don’t have to remember every single one of them. The book contains a number of tricks that designers need to know and understand.

This book describes the neurological differences between the male and female brain and how this is implemented in advertising. Thanks to numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns.

Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. The Politics of Design enhances your visual literacy for communication beyond borders and cultures.

Corporate identity is one of the major in graphic design - and branding and dynamic identities are the latest trends in that field. Dynamic Identities is the first BIS Publishers book to cover the topic.

As the world becomes increasingly complex, simplicity becomes increasingly in demand. This book offers a set of terms that allows you to discuss simplicity in design with precision.

This little Red Book presents a pocket size guide to meaningful design. The guide is an important iterative and strategic approach based on holistic thinking, shared wisdom, and reflective insights, and will help you to make design better -and matter...

This isn't just another design manual. It's a carousing conversation with a bloke who knows his stuff. The book tackles the creative, the business and the beauty of graphic design. Read this book and gain 25 years of experience!

CO LAB utilizes Q+A's with a diverse range of practitioners, impish illustrations, and highly specific sense of humor to explore how and why designers are collaborating across disciplines within small studios instead of joining the mega-agencies.

First ever all-encompassing compendium of digital advertising and marketing metrics. This unique, comprehensive resource is intended for those of us who use metrics and need straightforward, authoritative, non-technical guidance.