Graphic & Communication

In today's diverse landscape, designers need to grasp cultural nuances in their creations. An image or color embraced by one culture could be offensive to another. This practical guide provides visual examples, emphasizing the importance of understanding

Prepare to enhance your design abilities like never before. This book acts as your personal mentor, guiding you through brainstorming, concept development, and implementation in an engaging manner. Benefit from 25 years of invaluable experience, mastering

This little Red Book presents a pocket size guide to meaningful design. The guide is an important iterative and strategic approach based on holistic thinking, shared wisdom, and reflective insights, and will help you to make design better -and matter...

This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, with a broad interpretation of services.

Discover a fresh perspective with this engaging book that presents an inter-disciplinary approach to service design. Featuring insights from 23 international authors, it covers five core principles, adaptable tools, and real-world case studies. Ideal for

This creative card deck toolbox will guide the player to be creative at the different stages of any process or situation where new ideas are desired.

Explore the exciting realm of design research that integrates user voices into the process. This comprehensive guide features principles, case studies, and practical insights, enriched by 50 expert contributions. It's an essential resource for both studen

A primer for typography packed with tips and insights on how to work with type. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors and publishers.

Een goed concept biedt toegevoegde waarde. Een concept, ook wel de zogenaamde kapstok genoemd, opent allerlei mogelijkheden en kansen en zorgt ervoor dat keuzes maken makkelijk wordt. Hoe ontwikkel je een concept?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

Intercultural Design Basics is an intercultural and innovative approach to design education. The book gives intercultural insights when discussing the basic principles of design, typography and color theory.

What to consider when choosing fonts in difficult reading situations including signage, small point sizes, glance-like reading or scanning? But also what to look out for when designing for struggling readers.