'A Spectator is an Artist Too' is a visual essay about human behaviour around art: what happens when we are confronted with something immensely beautiful, challenging or puzzling?
In six chapters, Jürgen Salenbacher describes the importance, especially in the creative industries to collaborate, inspire, and participate creatively and yet efficiently to achieve goals in the global market.
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The Little Book of Agile Wisdom is a practical guide for Scrum Masters and Agile practitioners, offering 66 themed quotes with images, interpretations, and exercises to bridge theory and practice, fostering a thriving Agile culture.
We all know them. We have memories about them. But have we ever really taken them to heart? 250 beautifully illustrated advice songs from pop music history.
This book provides a fresh look at the fundamental questions we face nowadays in daily life; about success, love, work, friendship and about life and death. It is a lovely introduction to art history.
With this book you will see that even the most complex sketches are just a structure of very simple, yet confidently drawn segments built on each other.
Een goed concept biedt toegevoegde waarde. Een concept, ook wel de zogenaamde kapstok genoemd, opent allerlei mogelijkheden en kansen en zorgt ervoor dat keuzes maken makkelijk wordt. Hoe ontwikkel je een concept?
This book describes the neurological differences between the male and female brain and how this is implemented in advertising. Thanks to numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns.
This book provides a framework for social design in the sustainist era, a perspective for co-designing a life-world that is more connected, more shared, more localist and more sustainable.
Intercultural Design Basics is an intercultural and innovative approach to design education. The book gives intercultural insights when discussing the basic principles of design, typography and color theory.
Discover the key to effective communication with 'Lie Like an Artist.' This essential guide uses the knowledge of artists to master the art of clear expression, ensuring your ideas resonate and captivate.
Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights.
Food designer Chloé Rutzerveld questions and explores new food production technologies and translates multidisciplinary research into future food scenarios.
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