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Dragon Tactics

How Chinese Entrepreneurs Thrive in Uncertainty

Drawing on their 30 years of experience with Chinese multinationals and companies, the authors cast a clear light on corporate China and those who embody it.
Aldo Spaanjaars, Sandrine Zerbib
Article number: 9789063696382
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Content

Drawing on their 30 years of experience with Chinese multinationals and companies, the authors cast a clear light on corporate China and those who embody it. The book includes concrete examples to analyse management and strategic concepts that challenge methods to which Western companies are accustomed. These are coined the “Dragon Tactics”, a systematic implementation of the principles: try, fail, try again and fail again until until you achieve a satisfactory result.

The book describes various aspects of China’s history, the processes to find success in an uncertain environment, and management methods which equally borrow both from Confucianism as well as new technologies. It reveals many lessons to be learned by Western leaders, not only how to succeed in China, but more importantly, how to better navigate an increasingly uncertain and volatile world far beyond China’s borders.

Author

Since 1992, Aldo Spaanjaars has been involved in business in China. Today he works for Fosun International, China’s premier Private Equity company. Sandrine Zerbib was the President of Adidas Greater China in the ‘90s and currently runs the business she founded in the e-commerce operation industry, www.fulljet.com.cn.

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Available from March 2022 - €24,00

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