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Dragon Tactics

How Chinese Entrepreneurs Thrive in Uncertainty

Drawing on their 30 years of experience with Chinese multinationals and companies, the authors cast a clear light on corporate China and those who embody it.
€24,00 Add to bag
Aldo Spaanjaars, Sandrine Zerbib
Article number: 9789063696382
Availability: In stock

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Content

Dragon Tactics presents the culmination of 30 years of individual experience as leading figures in Chinese corporations, written by Aldo Spaanjaars and Sandrine Zerbib. Having occupied prestigious positions such as CEO of Adidas China and CEO of Lacoste China, Spaanjaars and Zerbib pool their extensive industry knowledge into an applicable, detailed practical guide for entrepreneurial minds.

By exploring direct insights from their experiences in Chinese work cultures, applicable business strategies, and case studies from industry leaders in the Chinese entrepreneurial space, Dragon Tactics acts as a set of actionable lessons taken straight from business leaders around the world. 

If you’re looking to draw back the curtain on how Chinese organizations establish themselves as market leaders despite volatile circumstances and learn how to apply their strategy to your own work, Dragon Tactics is a must-read for you.

Author

Aldo Spaanjaars

Over his 25-year career in China, Aldo Spaanjaars has worked as the CEO of Lacoste Greater China, as the COO of Adidas Greater China, and is a co-founder of J.Walter Thompson Beijing. His extensive expertise within business in China has granted him a unique perspective, having worked alongside some of China’s most successful entrepreneurs.

Currently, he focuses on building bridges between Western and Chinese cultures, forging a path of decorated international business. 

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Sandrine Zerbib

Having developed the China business of Adidas from its nascent stage to a leading market position, as well as acting as CEO and Executive Director of Dongxiang, Sandrine Zerbib has a wealth of business expertise on leading Chinese entrepreneurial development. 

Most recently, Zerbib has founded the eCommerce giant Fulljet, which serves as direct international competition to large-scale Chinese enterprises. 

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