Identity consultant Stijn van Diemen presents eight strategic perspectives on corporate identity, using real-world case studies to help managers and marketers apply these models for better decisions and outcomes.
20 additional methods, three new case studies, and a new chapter introducing life-centred design. The book introduces the reader to the changing role of design as a way of thinking and a framework for solving complex problems and achieving systemic change
Use operative verbs as tools for designing space. These operative verbs abstract the idea of spatial formation to its most basic terms, allowing for an objective approach to create the foundation for subjective spatial design.
This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, with a broad interpretation of services.
An incredibly broad and practical survey of sketching techniques for product designers. It goes without saying that the book is suited for the classroom, but every design studio will also find this manual an asset.
Design practices increasingly appeal to public organizations as a new and promising approach, but how can we make collaboration between designers and public sector innovators successful?
Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativity and the future of work in the creative industry.
This book is a spin-off to ‘The Secret of the Highly Creative Thinker’ and is filled with hands-on exercises that strengthen your ability to see and make connections. It's perfect for you if you want to enhance your creativity!
Over the course of 32 unique food challenges, 22 chapters of alternate angles, and countless insights from food design theory, Lick It will radically transform your relationship to food.
This book teaches designers a writing method aligned with their visual thinking, helping them effectively communicate complex ideas and transform writing from a challenge into a creative superpower.
This memory game offers a stunning look at contemporary collage work from 30 artists and features a breathtaking mix of techniques. The styles range from wildly playful and colorful to vintage looking collages.
"Unlock Collective Genius" is a practical guide that provides a five-step method for fostering creativity and collaboration. This approach can revolutionize the way you work and lead to accelerated innovation.
This visual handbook demonstrates the why, how, and what of event design with the help of real world application and case studies that exhibit effective event design. It will change the way you think about how events change the world you live in.
This book explores the transformative impact of AI on architectural design, examining its integration in education and practice, and presenting case studies and guidelines on leveraging AI for creative and efficient design processes.
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