Thinking In Services
We engage with services every day, but their design is often complex. Grasping service design is vital as our reliance increases. This resource reveals the unexpected structure or 'DNA' of services through clear visuals, providing a fresh vocabulary for d
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I recently read Thinking in Services from Majid Iqbal. I was told that it is not a book to skim through, but one to delve into with curiosity and imagination. I was not disappointed. Iqbal developed a whole new language to talk about services beyond the obvious service design blueprint. If you are in a service business or curious about service design, I can whole wholeheartedly recommend this book. My full review is here: https://erwindb.com/en/starting-to-think-in-services/
Thinking in Services is not for everyone. It’s for people who are serious about creating services that do not fail. That is no easy task.
Majid Iqbal begins his book by explaining that all things are services, and how important it is for them not to fail. We take many of these for granted, and yet we don’t appreciate them until they fail us.
He has gone to great lengths to design a framework that examines all sides of a service equation: businesses and their ecosystems; and customers and their needs.
Instead of ticking items off a list or filling in blocks on a sheet of paper, the 4x4 grid grows into a 16x16 grid that compiles the core and story of a service. This three dimensional framework isn’t static or flat; it lives and becomes the tool for all aspects of designing a service. The result is an artefact all stakeholders will fully grasp and rally behind.
I stumbled onto this book totally by accident. And it has been the happiest accident.
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Thinking In Services
2 reviewsI recently read Thinking in Services from Majid Iqbal. I was told that it is not a book to skim through, but one to delve into with curiosity and imagination. I was not disappointed. Iqbal developed a whole new language to talk about services beyond the obvious service design blueprint. If you are in a service business or curious about service design, I can whole wholeheartedly recommend this book. My full review is here: https://erwindb.com/en/starting-to-think-in-services/
Thinking in Services is not for everyone. It’s for people who are serious about creating services that do not fail. That is no easy task.
Majid Iqbal begins his book by explaining that all things are services, and how important it is for them not to fail. We take many of these for granted, and yet we don’t appreciate them until they fail us.
He has gone to great lengths to design a framework that examines all sides of a service equation: businesses and their ecosystems; and customers and their needs.
Instead of ticking items off a list or filling in blocks on a sheet of paper, the 4x4 grid grows into a 16x16 grid that compiles the core and story of a service. This three dimensional framework isn’t static or flat; it lives and becomes the tool for all aspects of designing a service. The result is an artefact all stakeholders will fully grasp and rally behind.
I stumbled onto this book totally by accident. And it has been the happiest accident.
Review Majid Iqbal Thinking In Services
We engage with services every day, but their design is often complex. Grasping service design is vit..
