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Majid Iqbal is an expert in the design and innovation in services. He has spent the last 10 years thinking about, observing, and analyzing services, to be able to offer better explanations on why services are different from manufacturing, and why some service enterprises succeed where other fail. He did that at Carnegie Mellon University, where he taught for six years, and then during his years as a consultant at Gartner and PwC.

His passion is to help teams in industry and government unlock economic potential of their enterprises, and unleash social impact through a high-performance portfolio of services. His approach is to give the policymaker and the strategist the confidence to pursue bigger and bolder ideas in the form of services; to reject false choices and compromises by taking the risk out of innovation.

For that purpose, Majid developed a system of design and innovation in services and a language to express policy and strategy through the design of a service offering. Early users include Fortune 500 firms such Boeing and UnitedHealthcare, the US and Dutch governments.

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