Design Theory

Enhance your design thinking skills with practical methods for innovation and sustainability. This revised edition introduces 20 new strategies and a broader perspective on humanity-centred design for real-world impact.

The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy that is inspirational, aspirational and motivational.

'Rethinking Users' introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience.

This book offers a detailed overview of both theory and practical methods to become culture sensitive in the 21st century design culture.

This guide provides a thorough overview of the methods and approaches utilized in Industrial Design Engineering at TU Delft. Each technique is concisely presented on a single page, accompanied by illustrations to spark inspiration.

DESIGN ROADMAPPING is for anyone interested in design, strategy and innovation, and its wonderful combinations. For those who dare to create a future vision, frame the time pacing and map the pathways towards it.

Gain valuable insights into the creative process with engaging essays that challenge your understanding of design. Perfect for designers and students, this book delves into the essence of design and its impact on business and society.

Typographic guidelines are hard to remember. With this book you don’t have to remember every single one of them. The book contains a number of tricks that designers need to know and understand.

This book proposes eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation.

In today's diverse landscape, designers need to grasp cultural nuances in their creations. An image or color embraced by one culture could be offensive to another. This guide provides examples, emphasizing the importance of understanding global contexts.

You need an adventurous mindset in order to grow businesses that last. This book focuses on emerging practices at the intersection of business strategy, research and design.

Discover a fresh perspective with this engaging book that presents an inter-disciplinary approach to service design. Featuring insights from 23 international authors, it covers five core principles, adaptable tools, and real-world case studies.

This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, with a broad interpretation of services.

Enhance your design communication with effective sketching techniques that elevate your presentations. This insightful guide reveals the purpose behind sketching, enabling you to brainstorm ideas and impress clients effortlessly. Perfect for designers!

Explore the exciting realm of design research that integrates user voices into the process. This comprehensive guide features principles, case studies, and practical insights, enriched by 50 expert contributions.

The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business Model Generation did for business modeling: it makes a complicated business subject very accessible by telling the story in a visual way.

Unlock your potential in product design with "Vision in Product Design (ViP)", a comprehensive guide that combines 15 years of expert insights to help you create innovative products.

This book provides a framework for social design in the sustainist era, a perspective for co-designing a life-world that is more connected, more shared, more localist and more sustainable.

This creative card deck toolbox will guide the player to be creative at the different stages of any process or situation where new ideas are desired.

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.