VIP Vision In Design
Paul Hekkert is Professor of Form Theory at the faculty of Industrial Design Engineering at TU Delft University in Holland. Matthijs van Dijk is CEO of KVD design consultancy and Professor of Applied Design at TU Delft, Peter Lloyd is head of the Departme
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Discover the groundbreaking approach to design with "Vision in Product Design (ViP)". This insightful book compiles 15 years of expertise from design practitioners and educators, guiding you on how to formulate a compelling vision for innovative products. ViP masterfully balances structured design processes with personal expression, serving as both a method and philosophy. Engaging narratives, illustrations, and creative materials enrich your understanding and interaction with ViP, making it an essential resource for both practice and education.
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Paul Hekkert is Professor of Form Theory at the faculty of Industrial Design Engineering at TU Delft..