Creative Business

The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy that is inspirational, aspirational and motivational.

Simplify and structure your innovation management and strategy: through three key steps you build an Innovation and IP Strategy.

Drawing people and interactions, highlights simple ways of drawing people, emotions and interactions.

Create clear and compelling layouts; this workbook focusses on flipcharts and more complex drawings and how to tie together different elements.

Sequel to Visual Thinking: Learn how to show and share your ideas in a fun, clear and compelling way so you can inspire, engage and activate yourself and others.

A workbook guiding you through the cycle of trend research. To use alongside How to Research Trends.

Revolutionary theory on services, diving into the DNA of services and vocalizing a framework that forms the foundation of each service.

Restraints accelerate creativity, the driving force behind innovation. This book provides multiple inspiring examples and techniques on how to use natural or self-imposed constraints to the benefit of creativity and innovation.

This game stimulates creativity through limitation. It picks up where Don't Read This Book - Time Management for Creative People leaves off.

Creativity+ is a toolkit that will inspire, challenge and transform you by showing you how you can infuse creative thinking into all aspects of your life.

Find the essence of the idea you want to get across and convince the right people.

Think like a brand strategist, develop unique brand experiences and attract the right audiences.

This practical, comprehensive how-to co-create handbook provides a unique and practical view on co-creation, placing end-users at the core of any co-creation process.

Customer EXperience (CEX) is hot! But nowadays it gets harder and harder for companies to be distinctive. This book contains a broad collection of cases that show how front-runners world-wide have optimized their customer experience.

Contrarian Branding is a must for brands eager to stand out. It explains how you use polarity; a sophisticated technique to set brands apart from all other competitors in a radical way.

The art of negotiation is in searching together for possibilities that serve as many interests as possible. In times where ‘win as much as you can’ is on the rise worldwide, this is a refreshing alternative.

This book shows you how to use trend research to explore the future. You’ll learn to scan the environment for signs of change, analyse trend spots and apply insights to kickstart innovation.

Design is now the key driver of innovation and change within organizations across the globe. Learn how, when and why to use design to drive change in your organization.

Visual thinking is important in today’s business settings. This book provides you the skills to develop your own style and teaches you how to generate change by integrating visual communication.

The BITSING growth model is a scientifically proven methodology and predicts results by using facts. It's hugely successful in The Netherlands and now available in English. A humbug free, action oriented, visual business book that works!

This book describes the neurological differences between the male and female brain and how this is implemented in advertising. Thanks to numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns.

This book is a spin-off to ‘The Secret of the Highly Creative Thinker’ and is filled with hands-on exercises that strengthen your ability to see and make connections. It's perfect for you if you want to enhance your creativity!

This visual handbook demonstrates the why, how, and what of event design with the help of real world application and case studies that exhibit effective event design. It will change the way you think about how events change the world you live in.

This book guides you through every stage of bringing an idea to life and to let it grow into a fully matured concept. It’s a practical guide to effectively improve ideas, policies, products, and services.