Find the essence of the idea you want to get across and convince the right people.

Think like a brand strategist, develop unique brand experiences and attract the right audiences.

This practical, comprehensive how-to co-create handbook provides a unique and practical view on co-creation, placing end-users at the core of any co-creation process.

Customer EXperience (CEX) is hot! But nowadays it gets harder and harder for companies to be distinctive. This book contains a broad collection of cases that show how front-runners world-wide have optimized their customer experience.

Contrarian Branding is a must for brands eager to stand out. It explains how you use polarity; a sophisticated technique to set brands apart from all other competitors in a radical way.

The art of negotiation is in searching together for possibilities that serve as many interests as possible. In times where ‘win as much as you can’ is on the rise worldwide, this is a refreshing alternative.

Het is zowel mogelijk als noodzakelijk om samen waarde te creëren. Nu de populariteit van ‘zoveel mogelijk willen winnen’ lijkt toe te nemen, is dit een verfrissend alternatief.

This book shows you how to use trend research to explore the future. You’ll learn to scan the environment for signs of change, analyse trend spots and apply insights to kickstart innovation.

Design is now the key driver of innovation and change within organizations across the globe. Learn how, when and why to use design to drive change in your organization.

Visual thinking is important in today’s business settings. This book provides you the skills to develop your own style and teaches you how to generate change by integrating visual communication.

The BITSING growth model is a scientifically proven methodology and predicts results by using facts. It's hugely successful in The Netherlands and now available in English. A humbug free, action oriented, visual business book that works!

This inspirational notebook is an introduction to divergent and convergent thinking and includes guidelines to enhance innovative thinking, as well as hands-on exercises to strengthen creativity.

This book describes the neurological differences between the male and female brain and how this is implemented in advertising. Thanks to numerous interesting examples and tips, it is easy to implement and useful for advertising campaigns.

This book is a spin-off to ‘The Secret of the Highly Creative Thinker’ and is filled with hands-on exercises that strengthen your ability to see and make connections. It's perfect for you if you want to enhance your creativity!

This visual handbook demonstrates the why, how, and what of event design with the help of real world application and case studies that exhibit effective event design. It will change the way you think about how events change the world you live in.

This book guides you through every stage of bringing an idea to life and to let it grow into a fully matured concept. It’s a practical guide to effectively improve ideas, policies, products, and services.

Don’t Read This Book focuses on how to make choices about everything you do in your daily life and workplace. The book is packed with advice, models and exercises on time management.

Are our innovation efforts aligned to the challenges of our times? With so much being written on design thinking, why do so many firms struggle to adopt this mindset and make this transition?

Need help taking your idea to the next level? Do yourself a favor and read The Innovation Maze. An incredibly interesting and practical step-by-step guide towards your new business case.

This inspirational book helps the reader to become an innovation leader in creating for the common good. It’s packed with 21 real-life projects that span many sectors of society.

You need an adventurous mindset in order to grow businesses that last. This book focuses on emerging practices at the intersection of business strategy, research and design.

Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.

Creativity in Business is the basic guide for idea generation and selection. The authors focus specifically on business and education and the book outlines a 4 step creative process.

First ever all-encompassing compendium of digital advertising and marketing metrics. This unique, comprehensive resource is intended for those of us who use metrics and need straightforward, authoritative, non-technical guidance.