How to Research Trends Workbook

A workbook guiding you through the cycle of trend research. To use alongside How to Research Trends.
€9,99 Add to bag
Els Dragt
Article number: 9789063695279
Availability: In stock

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Have you ever wondered how you can research the future? Trend research is a powerful method to detect and recognise change at an early stage. This DIY guide has been developed to show you the way in the trend research cycle. It will help you to find direction and which corners to take when you are scanning, analysing and applying the trends for any type of challenge or topic. This guide is to be used in combination with the book How to Research Trends.

You can use it to challenge yourself or your team to ‘learn-by-doing’. For easy usage, the guide follows the same structure as the book and it has the same colour coding and signage navigation. Don’t just read How to Research Trends, get yourself into the action mode! The guide is not linear, it does not have to be followed step-by-step in a rigid manner. You can create your own itinerary. Use it whenever you feel you the need for guidance or inspiration.


Els Dragt monitors trends 24/7, analyses and translates these societal shifts into brand strategies and consumer insights for various clients at Amsterdam-based agency MARE Research. As a lecturer, she shares her trend expertise with future trend professionals at Fontys International Lifestyle Studies.




“At WDKA we are using How to Research Trends in a module on creating urban leisure visions. The trend framework in the book is very clear and allows students to spot manifestations of change within our course timespan of only a few weeks. The scope of trend research presented in the book helps students to understand abstract trends by looking at signs of change happening right now. This makes this book of added value in our study program.”

Lecturer Leisure and Event Management at Willem de Kooning Academy, Rotterdam on How to Research Trends

Scroll down for the combination discount: How to Research Trends + How to Research Trends workbook for € 35.00! 


ISBN: 978 94 9293 800 8
Author: Catharine Slade-Brooking
Format: Paperback
Dimensions: 23 x 19 cm
Pages: 160

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