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How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised
How to research trends - Revised

How to research trends - Revised

€32,99Incl. tax

Explore the future with this essential guide. Learn to navigate change through trend research, analyzing key insights that ignite innovation. Featuring fresh interviews and updated theories, including Schwartz's human values model, you'll be equipped to e

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Product description

Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation. This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and Sharpe’s Three Horizons Framework. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings. Interviews with professionals that provide insights on how to implement trends. Various activities and tools to be used individually or in a team. A dedicated chapter on how to set up your own trend practice within your organization.

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Specifications

Author
Els Dragt
Cover
Paperback
Pages
200 pages
Dimensions
232x180mm
ISBN
9789063696825
Published
Fall 2023

Preview

Specifications

Author
Els Dragt
Cover
Paperback
Pages
200 pages
Dimensions
232x180mm
ISBN
9789063696825
Published
Fall 2023

How to research trends - Revised

0 reviews

Review Els Dragt How to research trends - Revised

Explore the future with this essential guide. Learn to navigate change through trend research, analy..

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