Creative Business

Are our innovation efforts aligned to the challenges of our times? With so much being written on design thinking, why do so many firms struggle to adopt this mindset and make this transition?

Need help taking your idea to the next level? Do yourself a favor and read The Innovation Maze. An incredibly interesting and practical step-by-step guide towards your new business case.

This inspirational book helps the reader to become an innovation leader in creating for the common good. It’s packed with 21 real-life projects that span many sectors of society.

You need an adventurous mindset in order to grow businesses that last. This book focuses on emerging practices at the intersection of business strategy, research and design.

Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.

Creativity in Business is the basic guide for idea generation and selection. The authors focus specifically on business and education and the book outlines a 4 step creative process.

This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, with a broad interpretation of services.

The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business Model Generation did for business modeling: it makes a complicated business subject very accessible by telling the story in a visual way.

How to design and market services to create outstanding customer experiences. The first practical book for companies, insitutions and governments that deliver a service.

How to design and market services to create outstanding customer experiences. The first practical book for companies, insitutions and governments that deliver a service.

This little Red Book presents a pocket size guide to meaningful design. The guide is an important iterative and strategic approach based on holistic thinking, shared wisdom, and reflective insights, and will help you to make design better -and matter...

This creative card deck toolbox will guide the player to be creative at the different stages of any process or situation where new ideas are desired.

A manual for retail brand and formula development. The book is practical, inspirational and offers many practical examples and cases.

This book explores transitions in design practice and features ‘untold stories of innovative design practices from around the world.

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

Een goed concept biedt toegevoegde waarde. Een concept, ook wel de zogenaamde kapstok genoemd, opent allerlei mogelijkheden en kansen en zorgt ervoor dat keuzes maken makkelijk wordt. Hoe ontwikkel je een concept?

In this book, you will learn how to become a leader that can adapt and shift the way you approach problem-solving, by creating solutions that will address several challenges at once.

Brand Vision Cards help businesses to establish brand Identity. So whether you’re a new starter or a member of the board, these cards will help you to know where to start with developing a brand, by defining key values, strengths, emotions and actions!

Are you looking for a practical tool to help you apply design thinking in your projects or make your brainstorming sessions more effective? This deck of 80 cards, based on the Double Diamond of design, helps you turn your ideas into action.