Design Theory

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

Design Things That Make Sense is the first and complete guide to designing technology-based products and services.

Intercultural Design Basics is an intercultural and innovative approach to design education. The book gives intercultural insights when discussing the basic principles of design, typography and color theory.

'Sofie Beier strikes again adding a new book to the Type Tricks series. The new edition about Layout Design is as great as the previous edition on Type Design.' Marina Chaccur, Type Design Teacher at Royal Academy of Arts, The Hage (KABK).

This designer’s novel provides insights into the contemporary, often hybrid, practice of the multi-talented graphic designers.

Many believe that professional sketching is complex, but this extended edition reveals that intricate sketches stem from simple, well-executed segments. It provides a concise course designed to elevate your sketches, emphasizing key elements that contribu

Feeling drained while trying to showcase your worth? Battling self-doubt and uncertainty? You're not alone. This guide offers vital tools to foster resilience and create meaningful change. Through engaging exercises and valuable insights, uncover the desi

Explore a groundbreaking framework for creative, transformative research that empowers professionals and researchers to drive social change. This innovative approach combines social construction theory with design thinking, challenging traditional researc