The 7 Principles of Complete Co-Creation

The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for
organizations that are relevant to them.

It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. Since co-creation is a relatively new discipline, not much has been written on the topic. The authors have bundled their years of practical experience to fill this gap. Unlike any existing publication, this book provides the reader with a clear co-creation framework, giving practical answers to questions such as: ‘what is co-creation and how does it work?’, ‘whom to involve in a co-creation process?’, ‘how to convince others of the benefits of co-creation and overcome barriers?’.

Stefanie Jansen is co-founder of TheCoCreators, an initiative that aims to spread knowledge about co-creation and guides co-creation projects.

Maarten Pieters is co-founder of TheCoCreators and head of Co-creation and People Insight at Philips Lighting.

Read more about the authors

"Every single product, organization, service, experience and process is finally becoming subject to co-development with all its beneficiaries. This book offers you a clear route to move from developing for your customers to developing with your customers." – Olaf Hermans, AI strategist at SiR-Intel USA

"One of those books you cannot ignore. Insightful, to the point and actionable. A book for leaders, innovators, thought provokers and everyone who wants to take co-creation to the next level." – Stijn Verkuilen, Innovation Manager at Heijmans

"I strongly believe I will be, in many ways, a better and more insightful designer through my exposure to and practice of complete co-creation!" – Pierre-Yves Panis, Chief Design Officer, Philips Lighting

"The book is well written, and chock full of co-creation case studies and examples. In short, this book offers a useful perspective on how to partner with consumers/end users for optimal marketplace success." – QRCA VIEWS magazine

ISBN: 978 90 6369 473 9
Author: Stefanie Jansen and Maarten Pieters
Format: Paperback with flaps
Dimensions: 23 x 18 cm
Pages: 208