Identity consultant Stijn van Diemen presents eight strategic perspectives on corporate identity, using real-world case studies to help managers and marketers apply these models for better decisions and outcomes.
This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, with a broad interpretation of services.
This book proposes eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation.
Design practices increasingly appeal to public organizations as a new and promising approach, but how can we make collaboration between designers and public sector innovators successful?
What to consider when choosing fonts in difficult reading situations including signage, small point sizes, glance-like reading or scanning? But also what to look out for when designing for struggling readers.
This book urges designers and architects to reawaken the often-overlooked senses in design, which have faded due to underuse in spatial interactions. Designers and users will better understand and redefine a space or object, revealing new possibilities.
"Unlock Collective Genius" is a practical guide that provides a five-step method for fostering creativity and collaboration. This approach can revolutionize the way you work and lead to accelerated innovation.
This book explores the transformative impact of AI on architectural design, examining its integration in education and practice, and presenting case studies and guidelines on leveraging AI for creative and efficient design processes.
Unlock a successful creative career with Being Creative is the Easy Part—a guide that tackles real-world challenges like client management, time and finances. The book empowers artists to thrive beyond the art school bubble.
Conversational Design is a valuable guide for designers in public and social sectors, offering tools and case studies to improve co-design, decision-making, and participation, fostering more effective conversations to achieve shared goals.
Are you looking for a practical tool to help you apply design thinking in your projects or make your brainstorming sessions more effective? This deck of 80 cards, based on the Double Diamond of design, helps you turn your ideas into action.
This isn't just another design manual. It's a carousing conversation with a bloke who knows his stuff. The book tackles the creative, the business and the beauty of graphic design. Read this book and gain 25 years of experience!
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