Three common reasons why tech products fail

Three common reasons why tech products fail are:

 

1. Products are difficult to understand, expensive, or contain the wrong feature set.
2. The product’s benefits are too weak to trigger interest amongst the target group.
3. The product, or technology used, triggers resistance amongst potential users (worries about
privacy, compatibility, safety, etc.)

How to prevent this? By designing products with consumer needs - and concerns - in
mind. “Design Things That Make Sense” offers a hands-on approach to do so. It
showcases 24 design strategies to strengthen product benefits and 13 design
strategies to mitigate consumer resistance.

To improve our website, analyze traffic and provide a safer experience, we use cookies. By accepting you agree to our Privacy Policy. Is this OK? I agreeNoMore on cookies »

Subscribe to our newsletter

Subscribe

Create an account

By creating an account with our store, you will be able to move through the checkout process faster, store multiple addresses, view and track your orders in your account, and more.

Register

Recently added

You have no items in your shopping cart

Total incl. tax:€0,00
Order for another €20,00 and receive free shipping