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Think Like A Designer, Don’t Act Like One gives you 75 inspiring, educational and sometimes hilarious insights in the adventurous minds of the designer. The insights give every professional tools to apply in their own innovation processes. Learn from the inimitable reasons the designers have to get to their creations or just enjoy the explanations about designs around us, even the ones that are often perceived as a failure (e.g.
The author harvested not only from his own experience but also listened to what famous
Jeroen van Erp graduated from the Faculty of Industrial Design at the Technical University of Delft, the Netherlands. He was one of the founders of Fabrique in Delft, which positioned itself as a multidisciplinary design bureau. He is currently partner and innovation strategist.
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ISBN: 978 90 6369 485 2