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The Logo Design Idea Book
The Logo Design Idea Book

The Logo Design Idea Book

€15,00Incl. tax

The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.

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    On orders of 20 euros and more

Product description

Content

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.

Author

Steven Heller is the co-chair of the MFA Design/Designer as Author + Entrepreneur program at the School of Visual Arts in New York. He is the author of more than 170 books on design and popular culture, and the recipient of the 2011 Smithsonian National Design Award. Gail Anderson is the director of design and digital media at SVA's Visual Arts Press. She is a designer, writer and educator who has lectured about design at organizations and conferences around the world.

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Specs

ISBN:
Author:
Format:
22x15.8
Pages: 128

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Specifications

Author
cover
paperback
pages
128 pages
dimensions
22 x 15,8 cm
ISBN
ISBN 978 17 8627 412 0

Specifications

Author
cover
paperback
pages
128 pages
dimensions
22 x 15,8 cm
ISBN
ISBN 978 17 8627 412 0

The Logo Design Idea Book

0 reviews

Review Steven Heller and Gail Anderson The Logo Design Idea Book

The 50 logos in this book are examples of good ideas in the service of representation, reputation an..

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