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The Creative Nudge
The Creative Nudge
€15,50Incl. tax

A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book.

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    On orders of 20 euros and more

Product description

Content

Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use 'nudge theory' to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.

Author

Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick’s strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective.

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Specs

ISBN: 9781786279002
Author: Mick Mahoney, Kevin Chesters
Format: Paperback
13.6x21.4
Pages: 128

Reviews

0 reviews

Specifications

Author
cover
Paperback
pages
128 pages
dimensions
13,6 x 21,4 cm
ISBN
ISBN 978 17 8627 900 2

Specifications

Author
cover
Paperback
pages
128 pages
dimensions
13,6 x 21,4 cm
ISBN
ISBN 978 17 8627 900 2

The Creative Nudge

0 reviews

Review Mick Mahoney & Kevin Chesters The Creative Nudge

A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge..

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