This is a straight-talking, fun read for all creatives. Simple strategies can easily be implemented to create a happier, more productive team and — importantly — BETTER WORK!
Content | It’s long been an accepted, almost celebrated, fact of the creative industries that long hours, chaotic workflows and egotistical colleagues are just the price you pay to produce great work. In fact, this toxic culture is the enemy of creativity, and with greater accountability and transparency in the industry — and more choice for young talent — than ever before, this unsustainable way of doing business is a ticking time bomb. This is a straight-talking, fun read for all creatives: Director or junior, at an agency or client-side, working in design, advertising, publishing, fashion or film. Packed with anecdotes, self-analysis flowcharts (are YOU the asshole?!), exercises and action plans for better working practices. Simple strategies can easily be implemented to create a happier, more productive team and — importantly — BETTER WORK!. |
Author | Paul Woods is a designer, writer and illustrator originally from Dublin, Ireland. He leads the USA operations of global design agency Edenspiekermann in his role as Chief Creative Officer. He has created award-winning work for brands including Red Bull, Google, Morgan Stanley, TimeInc. and many others |
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This is a straight-talking, fun read for all creatives. Simple strategies can easily be implemented ..
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