



Article number: | 9789063694326 |
Availability: | In stock |
Content |
Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. |
Author |
Gaby works as a Lecturer in Concept Development at the Fontys Academy for Creative Industries in Tilburg, the Netherlands. She is currently studying at the European Institute for Brand Management (EURIB). Sanne works as a lecturer in imagineering, concepting and design at the Fontys Academy |
Press | |
Quote | |
Specs |
ISBN: 978 90 6369 432 6 |