Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept.
Gaby works as a Lecturer in Concept Development at the Fontys Academy for Creative Industries in Tilburg, the Netherlands. She is currently studying at the European Institute for Brand Management (EURIB). Sanne works as a lecturer in imagineering, concepting and design at the Fontys Academy
ISBN: 978 90 6369 432 6