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Concept Code
Concept Code
Concept Code
Concept Code
Concept Code
€32,00Incl. tax

This book guides you through every stage of bringing an idea to life and to let it grow into a fully matured concept. It’s a practical guide to effectively improve ideas, policies, products, and services.

  • Free shipping within the Netherlands

    On orders of 20 euros and more

Product description

Content

Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept.

Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to ‘think conceptually’, it is also important to ‘do conceptually’; a concept must be executable (doable). ‘In order to attract and bind your consumer, your concept becomes vital for your success.’

Concept Code guides you through every stage of bringing an idea to life and to let it grow into a fully matured concept. It also gives insight into the importance of the consumer’s mind and how this functions in to make your concept successful.

Author

Gaby works as a Lecturer in Concept Development at the Fontys Academy for Creative Industries in Tilburg, the Netherlands. She is currently studying at the European Institute for Brand Management (EURIB). Sanne works as a lecturer in imagineering, concepting and design at the Fontys Academy

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Specs

ISBN: 978 90 6369 432 6
Author: Gaby Crucq-Toffolo en Sanne Knitel
Format: Paperback with flaps
Dimensions: 25 x 20 cm
Pages: 192

 

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Specifications

Author
cover
Paperback with flaps
pages
192 pages
dimensions
25 x 21 cm
ISBN
ISBN 978 90 6369 432 6

Preview

Specifications

Author
cover
Paperback with flaps
pages
192 pages
dimensions
25 x 21 cm
ISBN
ISBN 978 90 6369 432 6

Concept Code

0 reviews

Review Gaby Crucq-Toffolo and Sanne Knitel Concept Code

This book guides you through every stage of bringing an idea to life and to let it grow into a fully..

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