This book guides you through every stage of bringing an idea to life and to let it grow into a fully matured concept. It’s a practical guide to effectively improve ideas, policies, products, and services.
Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept.
Gaby works as a Lecturer in Concept Development at the Fontys Academy for Creative Industries in Tilburg, the Netherlands. She is currently studying at the European Institute for Brand Management (EURIB). Sanne works as a lecturer in imagineering, concepting and design at the Fontys Academy
This book guides you through every stage of bringing an idea to life and to let it grow into a fully..
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