Seema Sharma is a creative director and mentor with over 15 years of experience in the creative industry. She has worked across agencies, brands, and corporates, and is the founder of The New Creative, an initiative dedicated to sustaining human ingenuity, independent thinking, and creativity in a technological age.
She focuses on sustaining human creativity in a tech-driven world. Through talks, workshops, and 1-to-1 coaching sessions with young creatives, she helps people navigate the age of AI without losing their creative independence, while also supporting brands and corporates in building cultural relevance. She shares her thinking via @seem.
Training the Creative Mind in the Age of AI
Alongside her professional work, Seema has published three thought-provoking books on creativity and creative thinking: Read Nothing in Here, Write Nothing in Here, and The New Creatives. In her latest book, The New Creatives, she explores the impact of AI on creatives, our creative thinking, and the creative industry as a whole. Across all three books, she examines the value of ideation, reflection, friction, and restraint as essential conditions for original ideas.
While AI has made creating faster and easier, Seema believes creativity should never become frictionless. When tools do too much of the thinking for us, we risk weakening our own creative muscle.
“Creativity lives in how we think, question, and connect, not in tools or outputs. It needs space, resistance, and human perspective to stay alive.”
Contact:
LinkedIn - linkedin.com/in/thenewcreative
Email - [email protected]
