Umami, Experiences That Build Loyalty

Experience Design,Experience Economy,Strategic Thinking+1
By: Aga SzóstekComments: 0

The unpredictability of the market makes it increasingly difficult today to build sustainable and systematic market growth. Many companies invest large budgets in marketing without necessarily bearing in mind that this is not enough to keep a customer happy. Because marketing is a bit like asking someone out on a date.

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