Fashion

The world of fashion is inundated with a seemingly endless list of rules, that some consider as valuable words of wisdom and others perceive as mere restrictions that are imposed by the fashion police and therefore need to be broken.

Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels. It’s a an A to Z of the whole fashion process of design, production and marketing. A reference guide, a buddy, a bible of who, what and where.

A manual for retail brand and formula development. The book is practical, inspirational and offers many practical examples and cases.