This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind effective influence techniques in visual persuasion and how to apply them.

Publieke organisaties zien in design thinking een nieuwe en beloftevolle aanpak om maatschappelijke vraagstukken mee aan te pakken, maar hoe wordt de samenwerking tussen designers en publieke organisaties ook echt succesvol?

This is a good guide for a sustainable lifestyle. It’s as simple as that. Would you like to live a bit more consciously, but don’t know how? And rather not put much time, money or effort into it? Then this is the book for you.

This book targets a broad audience and context of augmented reality, focusing at present and future societal impact and value of Augmented Reality. It contains an augmented layer, providing an interactive experience and additional information.

Think like a brand strategist, develop unique brand experiences and attract the right audiences.

Contrarian Branding is a must for brands eager to stand out. It explains how you use polarity; a sophisticated technique to set brands apart from all other competitors in a radical way.

How to design and market services to create outstanding customer experiences. The first practical book for companies, insitutions and governments that deliver a service.

Everybody has conflicts. The quality of your life is largely determined by how you handle these conflicts. This book offers 75 strategies to solve or avoid conflicts. Each lesson has been fully tried and tested in practice by the author.

Iedereen heeft te maken met conflicten. In dit boek worden 75 strategieën behandeld om conflicten op te lossen of juist te vermijden. Iedere les is uitvoerig getest en in de praktijk gebracht door de auteur.

The Delft Design Guide presents an overview of product design approaches and methods used in the Bachelor and Master curriculum at the faculty of Industrial Design Engineering in Delft.

Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels. It’s a an A to Z of the whole fashion process of design, production and marketing. A reference guide, a buddy, a bible of who, what and where...

The Innovation Expedition does for innovation what Alexander Osterwalder's mega bestseller Business Model Generation did for business modeling: it makes a complicated business subject very accessible by telling the story in a visual way.

This book comprehensively explains what creativity is, from a biological, psychological and socio-cultural standpoint. At the same time, it makes for a concise and inspiring read that brings together everything there is to know about creativity.

In six chapters, Jürgen Salenbacher describes the importance, especially in the creative industries to collaborate, inspire, and to participate creatively and yet efficiently to achieve goals in the global market.

This book explains the why, what and how of storytelling. Weich explores the campaigns, stunts, exhibitions, visualizations and shenanigans that helped make storytelling a buzzword in global communication.

The book explores transitions in design practice and features ‘untold stories' of innovative design practices from around the world.

This book is a scrum manual, aimed at everyone who works on interactive products in a design and development environment. It contains all of the basic information required for getting started with Scrum.

Open Design Now looks at design in the new networked world. Design is becoming an open discipline, in which ideas are shared and products are being renewed in a worldwide collaborative process.

A must-have for professionals who earn their living in the retail business, full of practical, effective tips on how retail stores can win the ‘battle of the brands’, a book to benefit retailers, manufacturers, ad agencies and retail training courses

Deze laatste editie van het Handboek voor het opzetten van een ontwerppraktijk geeft antwoord op de meest gestelde vragen over het starten en runnen van een ontwerpbureau.

In dit boek wordt uitgelegd hoe het auteursrecht precies werkt en waar je als creatieve maker op moet letten bij het maken van afspraken met beeldleveranciers en opdrachtgevers. Een onmisbaar naslagwerk voor iedere ontwerper.

In dit boek wordt uitgelegd hoe het auteursrecht precies werkt en waar je als creatieve maker op moet letten bij het maken van afspraken met beeldleveranciers en opdrachtgevers. Een onmisbaar naslagwerk voor iedere ontwerper.

Don’t Read This Book focuses on how to make choices about everything you do in your daily life and workplace. The book is packed with advice, models and exercises on time management.

Don’t Read This Book focuses on how to make choices about everything you do in your daily life and workplace. The book is packed with advice, models and exercises on time management.