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This Human

How to Be the Person Designing for Other People

‘This Human’ is a great book about the person who is doing the designing and for people who are passionate and determined to have a positive impact with their work.
€32,00 Add to bag
Melis Senova
Article number: 9789063694609
Availability: In stock

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There are many great design books in existence that teach us about design process, tools and methods. With the increasing popularity of design thinking and human-centred design we’ve also seen more material discussing various aspects of the practice. One missing aspect, almost in an ironic twist, is what it takes to be the actual person who is doing the designing.

The name ‘This Human’ is referring to that person. The person who needs to observe to gain insight, to makes sense of their observations in a way that isn’t biased by their own world views. The person who needs to communicate in many different ways with many different intentions to communicate information which is often hard to access, difficult to grasp and just not that tangible. The person who is so passionate about having a positive impact they become exhausted one third of the way into their project. This book helps these people to learn more about themselves and how to think and be in their practice of design—to help them grasp all that is going on inside that then influences their creations.


Dr. Melis Senova is a pioneer in design thinking, the founder of her own global strategic design consultancy, Huddle, and a highly-regarded and enterprising thought leader.


"Chapters survey communication essentials, consider connections between the human capacity for choice, freedom, and expression and the interpersonal associations that affect design structure and choices, and discuss how to narrow artistic purpose in the face of distractions. A visual approach throughout makes it easy to understand these fundamentals of 'design thinking,' which are often missing from design books."

“This reshaping is essential to ensure we address the complex challenges facing humanity and the planet.”

Quote 'Dr Senova knows what she's talking about. Here's a book you can treasure, savour and revisit at every stage of your creative life.'
Marty Neumeier -Director of Transformation at Liquid Agency and best selling author of The Brand Gap, The Brand Flip and ZAG.

ISBN: 978 90 6369 460 9
Author: Melis Senova
Format: Paperback
Dimensions: 23 x 19.2 cm
Pages: 208

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