Research Methods for Product Design, second edition

Turn your curiosity into creativity with “Research Methods for Product Design.” This essential guide shows you how to observe, question, test, and transform ideas into designs that make a difference. Updated with topics like equality, sustainability, and AI, it keeps you ahead of the curve while staying fun and practical. Real-world case studies and step-by-step tutorials help you build skills that spark innovation. Whether you’re a student, designer, or maker, you’ll find tools to bring brilliant ideas to life and have a great time doing it.