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Creative Content Kit is a four step method (model, filter, frame, amplify) to create content strategy through ideation, planning and prototyping. It manages and trades content into a deck of cards that facilitates content-thinking in teams and provides a liberating structure for independent and solo users. The first stage, MODEL, contains cards that help you to define the reason your content needs to exist. For people who work with content, establishing the model upon which you will create your content is the first step towards a consistent and aligned strategy. The cards in the second stage, FILTER, present content types that you can choose to include or exclude in your editorial approach. This stage is a critical moment for ideation; it is where you will decide what is going to be produced and published. FRAMES are platforms which present (things people can see) and distribute (the means to help people find) your content. They represent how and where your audience will experience content: videos on Facebook, photos on Instagram, short texts on Twitter, etc. Finally, you want make sure your strategy can reach your audience, and your content will not get lost or ignored. AMPLIFY is the fourth stage and helps to make sure your content is exposed to the optimal number of people.
Ana Bender recently achieved an academic distinction at London College of Communication (University of the Arts London) for distilling and packaging MA Publishing’s expertise at managing and trading content into a deck of cards, the Creative Content Kit. She is an experienced transdisciplinary Strategic Designer with Masters of Research in Design at UNISINOS (Brasil), graduated in 2010. She is based in London with a strong network in Brazil.
€ 19,99 - Available from April 2020
ISBN: 978 90 6369 468 5