George Lois

George Lois, born June 26, 1931, in the Bronx, New York City, is an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois’ Esquire covers.

“A media Renaissance man... An iconoclastic genius... A legendary advertising guru.” - TIME

“George Lois creates the quintessential art form of our media-bombarded culture.” - CHICAGO DAILY NEWS

“The iconic adman brought a special brand of hard-living, no-bullshit swagger to Madison Avenue. But Lois matched that swagger with a taste of avant-garde design and an overriding mission: to elevate ads to fine art.” - GQ MAGAZINE

“George Lois, brash son of Greek immigrants, burst upon the scene in the late ’50s and knocked the complacency out of the ad business... a remarkable graphic designer and commentator.” - THE NEW YORK TIMES

“George Lois, pioneer, innovator... is an advertising genius... Superman of Madison Avenue...America’s master communicator.” - NEW YORK MAGAZINE

“The greatest adman who ever lived.” - PLAYBOY MAGAZINE

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