Ard-Pieter de Man PhD is Professor of Management Studies at the School of Business and Economics of the Vrije Universiteit Amsterdam. He also works as an independent management consultant in the areas of strategy, organization design, business models, alliances and ecosystems. Pieter Koene is a Partner at PwC specialized in strategy execution, advising clients on the re-design and transformation of Operating Models. Furthermore, he is PwC's lead partner for Enterprise Agility. Martijn Ars is Director in PwC's consulting practice and leads PwC's community on Enterprise Agility in Europe.