After graduating a Graphic Design program from the HKU University of the Arts Utrecht in 1986, Agnes Willenborg has gone on to have an incredible career in the field of art and design, making contributions within both professional and academic spheres. She has worked as a Design Strategist and Managing Director for leading global agencies like Havas Media, Digitas, Sony Ericsson, and more. Alongside this, she was the co-founder of the first multi-media agency in the Netherlands, Lijn Vier.
After specializing in innovation and human-centered design, Prof. dr. Wina Smeenk moved into work as an innovation strategist and designer for international businesses. With ten years of experience working for brands like Sony, Playstation, and Giant Bicycles, she then turned to co-developing educational programs in the Netherlands. Alongside this, she started her own firm in 2019, following this up by defending her Ph.D. and co-founding the Amsterdam Digital Rights House foundation.